Senior Managers and Certification Regime (SM&CR).
SM&CR is more than a regulatory framework it is a fundamental shift in accountability across financial services. Designed to reduce consumer harm and strengthen market integrity, SM&CR makes it easier for both firms and regulators to hold individuals directly responsible for their actions.
Covering senior managers, certified staff, and conduct rules staff across the organisation, the regime demands that firms embed a culture of accountability, transparency, and ethical decision-making.
DOCUMENTED & DEMONSTRABLE ACCOUNTABILITY.
Our SM&CR experts work with you to ensure the regime is fully embedded within your business. We provide practical, regulator-ready support that strengthens governance, mitigates risk, and ensures your firm can demonstrate compliance with confidence.
Having supported a wide range of authorised firms, we know the nuances of implementing, reviewing, and maintaining SM&CR obligations. Whether you need a full framework review, remediation support, or tailored Conduct Rules training, we provide solutions that are commercially focused, regulator-aligned, and tailored to your firm’s needs.
RULE THE…
REVIEW
We assess your existing SM&CR policies, procedures, and documentation from Statements of Responsibilities and Management Responsibility Maps to Fitness & Propriety assessments and Conduct Rules training records. Our detailed feedback identifies weaknesses and gaps that could leave you exposed to regulatory challenge.
REMEDIATION
Once risks are identified, we provide hands-on support to address them. This may include updating documentation, enhancing breach reporting processes, supporting Fitness & Propriety assessments, preparing Form A applications, and delivering Conduct Rules training tailored to your firm’s operations.
REINFORCEMENT
Embedding SM&CR requires ongoing reinforcement. We provide interactive, scenario-based training to ensure staff understand their Conduct Rules obligations, backed by practical materials for use across your intranet or e-learning systems.